Industry


Fine Jewels & Auctions

Services


Content Writing (digital & print)

International auction house Saffronart inaugurated its jewellery auctions in 2008, after eight years of specialising in fine art. As part of the pre-launch marketing strategy, Saffronart wanted to create a detailed jewellery guide for its website.

They approached me for research and content writing for the jewellery guide, which included precious and semi-precious gems, precious metals, enamelling techniques, and a glossary.

I created the guide for the website, and they included elements of it in their auction catalogue as well.

A year later, the Saffronart team approached me again to write elements of copy for the catalogue of its second jewellery auction.

saffronart auction house india jewelry guide
saffronart auction house jewellery catalogue spinel
saffronart auction house jewellery catalogue spinel