Fine Jewels & Auctions
Content Writing (digital & print)
International auction house Saffronart inaugurated its jewellery auctions in 2008, after eight years of specialising in fine art. As part of the pre-launch marketing strategy, Saffronart wanted to create a detailed jewellery guide for its website.
They approached me for research and content writing for the jewellery guide, which included precious and semi-precious gems, precious metals, enamelling techniques, and a glossary.
I created the guide for the website, and they included elements of it in their auction catalogue as well.